{"id":2472,"date":"2014-10-10T11:13:28","date_gmt":"2014-10-10T11:13:28","guid":{"rendered":"http:\/\/ocfl.flywheelsites.com\/2014\/10\/orange-county-wins-top-national-pr-award-for-2014-state-of-the-county-campaign\/"},"modified":"2022-01-12T12:13:24","modified_gmt":"2022-01-12T17:13:24","slug":"orange-county-wins-top-national-pr-award-for-2014-state-of-the-county-campaign","status":"publish","type":"post","link":"https:\/\/newsroom.ocfl.net\/2014\/10\/orange-county-wins-top-national-pr-award-for-2014-state-of-the-county-campaign\/","title":{"rendered":"Orange County Wins Top National PR Award for 2014 State of the County Campaign"},"content":{"rendered":"<p>The Communications Division at Orange County Government is the recipient of\u00a0<a href=\"http:\/\/www.prdaily.com\/Awards\/DigitalPRAwardsWinners2014.aspx\" target=\"_blank\" rel=\"noopener\">Ragan PR Daily\u2019s Digital Award<\/a> for <a href=\"http:\/\/www.prdaily.com\/awards\/specialedition\/363.aspx\" target=\"_blank\" rel=\"noopener\">Best Community Engagement<\/a>, recognizing the groundbreaking success of online outreach efforts with citizens during Mayor Teresa Jacobs\u2019 2014 State of the County address held in June at the Ballroom at Church Street.<\/p>\n<p>Ten\u00a0<a href=\"https:\/\/newsroom.ocfl.net\/2014\/06\/orange-county-introduces-2014-state-of-the-county-social-media-ambassadors-initiative\/\">Social Media Ambassadors<\/a> &#8211; who have large followings on social media networks such as Twitter, Facebook and Instagram &#8211; were invited to assist in increasing public engagement and awareness of Orange County\u2019s signature event the <a href=\"https:\/\/newsroom.ocfl.net\/2014\/06\/mayor-teresa-jacobs-gives-2014-state-of-the-county-address\/\">State of the County<\/a>, presented annually by Mayor Jacobs.<\/p>\n<p>The goal of the campaign was to increase citizen engagement and facilitate a dialogue with a broader demographic by utilizing online influencers from the region\u2019s burgeoning social media, blogging and technology sectors.<\/p>\n<p>\u201cI am so proud of our team and Social Media Ambassadors for engaging the community in such an innovative and award-winning initiative that reached thousands of citizens in Orange County,\u201d Mayor Jacobs said. \u201cConnecting with and encouraging our citizens to become more involved in their government continues to be a top priority for my administration.\u201d<\/p>\n<p>In the days leading up to the State of the County, the Ambassadors received messaging and digital images to support a grassroots hashtag campaign using #YearofTransformation, #SOC2014, and #OCTransformation. Google Glass was used to record and share live from the Ballroom, making the event the first State of the County address in Florida to feature the technology.<\/p>\n<p>The Social Media Ambassadors initiative proved to be one of the most successful digital outreach initiatives in Orange County\u2019s history.<\/p>\n<ul>\n<li>From June 2 through 6, the campaign achieved nearly one million (956,387) total online impressions on Mayor Teresa Jacobs&#8217; and Orange County\u2019s official Twitter and Facebook pages.<\/li>\n<li>Two event specific hashtags, <a href=\"https:\/\/twitter.com\/OrlandoNadia\/status\/480340297952788480\/photo\/1\" target=\"_blank\" rel=\"noopener\">#YearofTransformation and #SOC2014<\/a>, achieved local trending status during the 2014 State of the County on June 6.<\/li>\n<\/ul>\n<p>\u201cWith today\u2019s interactive communication landscape, every organization must recognize the importance of maintaining a dialogue with constituents,\u201d said Ann Marie Varga, Communications Division Manager. \u201cWe are doing that right here in Orange County, from our new online\u00a0<em><a href=\"https:\/\/newsroom.ocfl.net\">Newsroom<\/a><\/em> to our <a href=\"https:\/\/newsroom.ocfl.net\/social-media\/\">social media<\/a> outreach, and pioneering <a href=\"https:\/\/newsroom.ocfl.net\/mobile-apps-alerts\/\">mobile applications<\/a>.\u201d<\/p>\n<p>Winners were selected by a panel of judges and were determined by how the campaign engaged online community leaders and opinion makers transforming them into advocates for the brand.<\/p>\n<p>\u201cOrange County Government wins top honors \u2026 for its ingenious use of local online talent to help reach and engage hundreds of thousands of county residents,\u201d PR Daily stated in its official announcement made on Thursday morning.<\/p>\n<p>The Social Media Ambassadors will continue their role as innovators and collaborators in the County\u2019s new <a href=\"https:\/\/newsroom.ocfl.net\/2016\/03\/orange-county-expands-technology-and-social-media-workgroup-and-launches-instagram\/\">Technology and Social Media Workgroup<\/a>, which will operate as a think-tank to advance new technologies, social media and mobile applications supported and developed by Orange County Government. The workgroup will also collaborate on how to best enhance online public engagement and support the growing technology and digital community in our region.<\/p>\n<p>\u201cRarely do you see this type of engagement of local community experts to enhance a municipality\u2019s message,\u201d said Carlos Carbonell, Social Media Ambassador and CEO of Echo Interaction Group. \u201cThe enlightened thinking from Orange County Government\u2019s Communication Team shows that local government can not only enlist some of the community\u2019s top social media influencers properly but also expand the reach of important messages without incurring additional tax payer costs. This was quite simply the smartest way of utilizing resources creatively.&#8221;<\/p>\n<p>Social Media Ambassador Bess Auer, <a href=\"https:\/\/newsroom.ocfl.net\/2014\/09\/orange-county-welcomes-hundreds-to-annual-florida-blogger-and-social-media-conference\/\">founder and organizer of FLBlogCon<\/a> and a fourth generation resident of Winter Park, agreed.<\/p>\n<p>\u201cMayor Teresa Jacobs has shown incredible vision to take the conversation to where the masses are already communicating,\u201d Auer said. \u201cHer willingness to adapt to technology, utilize it in an effective manner, and then reach out in a meaningful way is impressive. I am honored to have played a part in helping unite the community in an on-going conversation about Orange County.\u201d<\/p>\n<p>Winners of PR Daily\u2019s 2014 Digital Awards include the United States Olympic Committee, global PR solutions provider Cision and health care provider Kaiser Permanente. Last year\u2019s winners include MTV, the Coca-Cola Company and the Four Seasons Hotels and Resorts.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>The Communications Division at Orange County Government is the recipient of Ragan PR Daily\u2019s Digital Award for Best Community Engagement, recognizing the groundbreaking success of online outreach efforts with citizens during Mayor Teresa Jacobs\u2019 2014 State of the County address held in June at the Ballroom at Church Street. <\/p>\n","protected":false},"author":1,"featured_media":5408,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[1],"tags":[24,29,25,445,447],"class_list":["post-2472","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-business","tag-county-news","tag-featured-stories","tag-mayor-jacobs","tag-public-engagement","tag-social-media-ambassadors"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.8 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Orange County Wins Top National PR Award for 2014 State of the County Campaign<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/newsroom.ocfl.net\/2014\/10\/orange-county-wins-top-national-pr-award-for-2014-state-of-the-county-campaign\/\" 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